Atari Tests Trailer Promo
Atari has announced a contest in which consumers act as a marketing agency for the firm, creating an official trailer for Test Drive Unlimited.
Image The firm is known to be looking to save costs where it can, but this innovative initiative is more likely down to creating online buzz. The 'Build an Official Trailer' contest invites gamers to build and submit a trailer online for peer review. The resulting winner will have their submission 'deemed and used' as an official trailer for Test Drive Unlimited."
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